FIAT x Mike Han • Detroit Concours

To spark conversation around the North American launch of the FIAT 500e, we teamed up with Detroit artist Mike Han, who brought his distinctive style to life through a live painting exhibit at the Detroit Concours. The event generated thumb-stopping still and video content that celebrated the spirit of art and design at the core of the FIAT brand.

CD: Giancarlo Pisani

AD: Paul DiStefano

Video: Jed Kogler